AI Dashboards - Advanced AI Settings

Here’s a simple and professional documentation for the Advanced AI Settings section, matching the style of your previous “Scoring Models” documentation:

Advanced AI Settings

The Advanced AI Settings section lets you define how different user actions and funnel stages contribute to the overall engagement score.

Higher scores indicate stronger engagement and a higher likelihood of conversion.

1. Action Scores

Purpose:

Assign weight values to different user actions to determine their importance in the scoring model.

Each action represents a user behavior, such as viewing a product, signing up, or completing a purchase.

The higher the score, the more valuable the action is to your business.

Example:

{
  "hasCart": 50,
  "sign_up": 40,
  "purchase": 100,
  "page_view": 2,
  "view_item": 10,
  "add_to_cart": 50,
  "begin_checkout": 30,
  "view_item_list": 0.5,
  "remove_from_cart": -15
}

Explanation:

• purchase: 100   → A completed purchase has the highest weight.
• add_to_cart: 50   and hasCart: 50   → Adding items to the cart shows strong buying intent.
• sign_up: 40   → Indicates early engagement.
• page_view   and view_item   → Represent browsing activity with smaller weights.
• remove_from_cart: -15   → Negative score to reduce total engagement when items are removed.

2. Funnel Stages

Purpose:

Define the stages of your sales funnel and set the minimum score required for each stage.

This helps track where users are in their buying journey based on their total engagement score.

Example:

[
  {
    "name": "browsing",
    "minScore": 0
  },
  {
    "name": "interested",
    "minScore": 200
  },
  {
    "name": "hotLead",
    "minScore": 400
  }
]

Explanation:

• Browsing (minScore: 0) – User is casually exploring products.
• Interested (minScore: 200) – User has shown repeated engagement, such as adding items to the cart or signing up.
• HotLead (minScore: 400) – User has performed high-value actions (like checkout or purchase) and is ready to convert.

Saving Changes

After adjusting the Action Scores and Funnel Stages, click “Save changes” to apply the updates for the selected customer website.

The Advanced AI Settings give you full control over how engagement is measured and interpreted.

By assigning meaningful scores to user actions and defining clear funnel stages, you can better identify high-value leads, personalize campaigns, and make data-driven marketing decisions.

Enhance your analytics accuracy by exploring how to configure basic data analysis for your webpage and ensure your Powerpop tracking is set up for success.

Next: Best Practices – Configuring Basic Data Analysis for Your Webpage