Powerpop Analytics - Interests

The provides insight into user engagement, category performance, and purchasing behavior. The sections below describe each chart in the screenshot using sample category names and generalized interpretations for privacy.

1. interest_categoryMomentum

What This Chart Shows

• This line chart tracks the momentum of user interest across different product categories over time.

  The category names used in this documentation are sample examples only, such as:

  • Packaging & Storage Equipment (example)
  • Adhesive Supplies (example)
  • Cushioning Materials (example)
  • Home & Bath Accessories (example)
  • General Hygiene Products (example)
• The horizontal timeline runs through November.

Interpretation

• The screenshot shows very minimal or no activity, meaning that for this example, the selected period did not register category-based interactions.

2. interest_byTags

What This Chart Shows

• This visualization should display interest based on product tags.

  Example tag types (for illustration only):

  • eco-friendly
  • industrial-grade
  • lightweight
  • office supplies
• These tags help segment interest more finely.

Interpretation

• The chart shows “No results were returned for this query”, indicating that in this example dataset:
  • No tag-based interaction data exists for the time period shown.

3. interest_addToCartVsPurchases

What This Chart Shows

• A comparison between:
  • Total Add-to-Cart events (example data)
  • Total Purchases (example data)
• Displays customer behavior from early November to early December.
• Helps measure the conversion flow from interest to actual buying.

Interpretation

• The example chart shows:
  • Regular add-to-cart activity.
  • Purchases following a similar but lower pattern.
  • A noticeable spike at the end, indicating high engagement on a specific day (example only).

4. interests_revenueByInterest

What This Chart Shows

• Intended to show revenue generated per interest category.
• Category names in this explanation are sample placeholders.

Interpretation

• The screenshot displays “No results were returned for this query”, meaning:
  • Revenue was not linked to interest categories in this sample.
  • Additional setup may be needed to map revenue to categories.

This example dashboard demonstrates how the Interest module tracks category momentum, tag-level engagement, add-to-cart activity, and revenue attribution. In the provided sample view:

• Only the Add-to-Cart vs Purchases chart contains example activity data.
• Other charts show no results, which may indicate missing data or tracking not yet set up.
• While this screenshot uses placeholder categories and generic examples, the final setup would reflect real client-specific data once fully configured.