Creating a New Campaign in Powerpop
1. Access the Campaigns Section
Navigate to the Campaigns tab located in your Powerpop dashboard.
2. Start a New Campaign
Click the + New Campaign button in the upper-right corner of the page.
You will be redirected to a setup screen where you can begin configuring your new campaign.
3. Select Campaign Type
After clicking + New Campaign, you will be redirected to the template selection screen.
Here, you can choose the type of campaign you want to create:
- Popup – For onsite promotions, discounts, and lead-generation displays.
- All Formats – Includes popups, floating bars, banners, and all supported creative formats.
- Search Templates – Templates triggered by search behavior or keywords.
Campaign Use Cases
Below are the available use cases you can choose from when selecting a template:
| Use Case | Purpose |
|---|---|
| Blank Popups | Fully customizable popup |
| Increase Sales Conversion | Drive more purchases |
| Collect Form Submissions | Gather user information |
| Grow Email List | Expand your email database |
| Facilitate Social Sharing | Encourage social media sharing |
| Gamify Your Campaign | Add interactive elements |
| Show Up Announcement | Display important notifications |
| Collect Feedback and Surveys | Gather visitor insights |
| Promote Products and Offers | Highlight offers/products |
| Reduce Cart Abandonment | Recover potential lost sales |
| Get More Phone Calls Templates | Encourage phone inquiries |
| Increase User Engagement | Boost onsite interaction |
| Back to School | Seasonal promotion |
| Black Friday & Cyber Monday | Peak shopping sale format |
| Christmas | Holiday-themed promotions |
| Easter | Easter promotions |
| Halloween | Halloween-themed campaigns |
| International Women’s Day | Women-focused promotions |
| Valentine’s Day | Valentine’s promotions |
| Floating Bar | Persistent on-page banner |
4. Fill in Campaign Details
After selecting your preferred template and use case, fill in the campaign settings:
- Title – A clear name for easy campaign identification
- Domain – Choose the website/domain where the campaign will run
- Description – A short explanation of your campaign’s purpose
This information helps keep campaigns organized and aligned with your marketing strategy.
5. Create the Campaign
Click Create Campaign to finalize setup and add the campaign to your dashboard.
You may also click Cancel if you want to discard the setup and return to the campaign list without saving any changes.
Your campaign will now appear in the Campaigns list, ready for creative design, targeting setup, and activation.
By following these steps and selecting the appropriate template and use case, you can easily build campaigns aligned with your marketing objectives—whether you aim to increase conversions, collect leads, promote seasonal offers, or boost user engagement. A clear and precise setup ensures the best performance and maximum impact.
Now that you know how to create a new campaign, you can proceed to learn how to create your first pop-up campaign: How to Create Your First Pop-Up Campaign