Powerpop AI-Based Targeting Tutorial

Powerpop’s AI-driven targeting evaluates visitor engagement on your site, automatically identifying casual browsers, interested visitors, and hot leads. It works across categories, brands, and individual products, replacing traditional one-size-fits-all targeting methods.

The AI determines:

• Visitor’s predicted intent
• Visitor’s engagement with a specific product by ID
• Visitor’s engagement with a product category
• Visitor’s engagement with a product brand

Key Feature: The AI calculates engagement based on patterns from all visitors, not fixed rules like “visited page twice = interested.”

Step 1: Open Your Campaign

1. Log in to Powerpop.

2. Navigate to Campaigns.
3. Either create a new campaign or edit an existing one.

Step 2: Open the Workflow Section

1. Open the Powerpop Editor and go to the Workflow section in your editor.

2. Click on Conditions to adjust settings.

Step 3: Set Up the AI Filter

1. Click Custom Conditions.

   

   Define your target based on:

   • Product ID
   • Product category

   • Product brand

     Example Setup: Targeting visitors who are not subscribed to the newsletter and are interested in a specific product category.

   • Condition 1: Newsletter subscription status → Not subscribed

• Click X Button and Add Condition 2: Visitor’s interest in product category → Matches any
  • Category Name: handbags
  • Check: Flexible match

Flexible Match Explanation:

• The AI allows partial matches.
• For example, typing hand  will match handbags  or handcrafted bags .

Match Options:

• Matches Any: Targets visitors matching any of the selected values
• Matches None: Targets visitors who do not match any of the selected values

Additional Example:

• Targeting the category lipedem  works the same way:
  • Category Name: lipedem
  • Flexible match: enabled

Step 4: Launch and Monitor

1. Save and activate your campaign.
2. Monitor campaign performance in Analytics, tracking engagement across categories, brands, and products.
3. Adjust targeting based on results — the AI continuously refines engagement scoring.

Understanding AI Engagement Levels & Segmentation

How the AI Works

Powerpop evaluates visitor engagement with:

• Product categories
• Brands
• Individual products (product IDs)

The AI assigns engagement levels automatically, based on patterns observed across all visitors, instead of relying on fixed rules like “visited page twice” or “spent 5 minutes on a page.”

AI-Defined Engagement Levels

There are three engagement levels:

Example: Targeting the lipedem  category

• lipedem::browsing  – visitor has low engagement
• lipedem::interested  – visitor shows above-average engagement
• lipedem::hotLead  – visitor shows very high engagement

Key point: You don’t need to manually define thresholds like “viewed >2 pages” or “spent >5 minutes.” Powerpop’s AI determines these automatically for each category, brand, and product.

Simplified Targeting Filters

Powerpop recently simplified filters, making it easier to target based on engagement:

1. Any interest: Targets visitors with any level of engagement in the selected category/brand/product.
2. At least some interest: AI decides what “some interest” means automatically.
3. High interest: Targets visitors with strong engagement (hotLead).

This AI engagement analysis can be used in all supported segmentation rules:

• Visitor's predicted intent
• Visitor’s interest in product by ID
• Visitor’s interest in product category
• Visitor’s interest in product brand

Targeting Specific Interest Levels

Refine targeting using the following syntax:

Use just the category name to target all levels. Use the full syntax (e.g., handbags::hotLead ) for a specific level.

Example Scenarios

Advantages of AI-Based Targeting

• Visitors show different engagement across site sections, categories, brands, or products.
• One-size-fits-all targeting is obsolete and ineffective — e.g., assuming a visitor is interested just because they visited a page twice.
• Powerpop’s AI-driven engine evaluates engagement based on similarities with other visitors, dynamically updating each visitor’s engagement level.
• Engagement levels are adaptive, not static, ensuring precise targeting for each visitor.

Summary

Powerpop’s AI-driven engagement analytics make targeting:

• Smarter – learns from real visitor engagement
• Adaptive – unique per category, brand, and product
• Automatic – no manual thresholds needed
• Effective – improves campaign precision and conversions

Key Takeaway: Powerpop’s AI engine automatically identifies engagement levels per visitor and category — letting you target the right users, at the right time, with the right message.

Related Articles:

• Refresh your knowledge on applying workflows: Powerpop Editor Workflow
• Explore a practical example of a campaign delivering unique coupons: Implementation Guide – Scenario 1: Unique Coupons